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Polaroid's digital camera with inkless printing physical photos on the spot ships in October

Cologne, Germany, September 20, 2016 – At Photokina 2016, Polaroid announced the global release of the much anticipated Polaroid Snap Touch instant digital camera. The Polaroid Snap Touch is now available for pre-order at www.polaroidsnapcamera.com

Instant photography has been at the heart of the Polaroid brand for nearly 80 years, and today it is reimagined with the Polaroid Snap Touch instant digital camera. The Polaroid Snap Touch follows in the footsteps of the highly successful first generation Polaroid Snap. The new model is now available for pre-order with several new features that makes sharing even easier and more fun than before.

Despite recent experiments with photography apps and, uh, smart TVs, Polaroid is still making new cameras that print physical photos on the spot. To build on the success of its inkless instamatic Snap released last year, the company premiered the Touch at CES 2016, an upgraded version that adds a touchscreen and Bluetooth sensor. If that hybrid machine sounds right up your alley, Polaroid is now accepting preorders on its website to ship out sometime in October.




While it's a bit more expensive at $180 than the original Snap's $100 pricetag, the Touch has a few tricks besides the obvious virtue of seeing your photos on its touchscreen before printing. Load up its dedicated app on a smartphone or device and you can send images over Bluetooth to the camera, which can then pump out physical copies. 


Of course, you can only use Polaroid's proprietary ZINK inkless paper, which starts at $10 a pack, but such is the price of hybrid cameras-cum-printers.


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