Facebook gives select Pages to tag their products

Facebook has begun testing an experimental feature that allows businesses running Pages to tag their products, according to Business Insider. The publication has spotted the option in their account and confirmed the ongoing test with the social network. What does it mean for buyers like us?  Well, when you click on a tagged product, you'll be taken straight to a dedicated page where you can read more information about it.

“To provide Page admins with more tools to drive organic product discovery, we're testing the ability to tag products in photos, videos and posts," a Facebook spokesperson said in a statement.

"Organic" discovery means that there's no paid advertising component to tagging products this way yet, but it wouldn't be a stretch to imagine Facebook somehow monetizing the feature in the future.

While it's unclear if or how Facebook will implement product tagging broadly, the feature could be an attempt to improve the social network's search and ad targeting capabilities. Apple tagging its AirPods in a Facebook post could, for example, help more people see information about AirPods when they search for them on Facebook.

A Facebook spokesperson told BI that the company is testing the ability to tag products in photos, videos and posts to "provide Page admins with more tools to drive organic product discovery." In other words, it's a free way for companies to advertise their goods and make them more visible to potential buyers. Besides product tagging for Pages, the social network has also started testing yet another Snapchat-like feature for Messenger. It's a tool you can use to make an ephemeral compilation of photos and videos that you can embellish with stickers and scribbles, similar to Snapchat Stories.

source: Business Insider

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About Jaime Lacson

A Freelance Computer Tech with knowledge about computer, router and mobile phones, especially in Upgrade and Downgrade OS, Software and Hardware troubleshooting. follow me at Google+
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