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Change has come to PLDT Inc. and Smart Communications, Inc. - new logo designs

The two companies formally unveiled their largely identical new logo designs, which symbolize the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The logos were unveiled during an event held at the Makati Shangri-La Hotel called “It’s A New Day for PLDT-Smart.” 

In line with the rebrand and change in logo is the change in the company’s name, from “Philippine Long Distance Telephone Company” to “PLDT Inc.” This reflects the telecom giant’s shift towards data-driven services.

PLDT and its various subsidiaries such as Voyager Innovation and Talas Data Intelligence are also developing and offering digital and financial technology services that offer the Group’s customers higher levels of efficiencies and convenience.

“Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people's digital lifestyle and the country's growing digital economy," said PLDT and Smart Chairman and CEO Manuel V. Pangilinan.

“We shall lead the digital revolution by embracing the smart life within the organization, pursuing digital innovations and enabling our customers to go digital in their own ways. The biggest winners will be our customers who will have a growing range of choices at their fingertips,” Pangilinan stressed.


CHANGE HAS ARRIVED. PLDT Inc. and Smart Communications Inc. unveiled these new logos yesterday at their “It’s a New Day for PLDT-Smart,” held at the Makati Shangri-La Hotel. Photo courtesy of PLDT News Center.

What's the meaning of the new logos?

The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.

The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers.

The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.

"Taken together, these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle’s three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure," Pangilinan said.

The new logo replaces the iconic 33-year old PLDT logo which was formed through a repetition of the abstract figure of the telephone receiver to complete four sides. Smart has also changed its logo.

MVP -defines PLDT and Smart 'Change'

Mr. Manny V. Pangilinan - Chairman of PLDT - on Twitter, "Exceptional people. A daring digital pivot. Meaningful innovations that are changing lives, again. [Embracing digital makes sense -- especially in an emerging economy the Telco is central to digital transformation of society.] [...] Let us go back 18 years when First Pacific invested in PLDT and 23 years in Smart; The Telco now so different from Telco then. PLDT-Smart's story is also the story of our people. Borderless. Immersed in change. Empowered like never before. #ANewDay indeed for PLDT-Smart."

This year alone, the Group has allocated P43 billion for capital expenditures. Around $100 million more in capex will likely be earmarked, following the acquisition of the telecoms business of San Miguel Corp. which included the utilization of the so-called digital dividend, the 700 MHz frequency band.

source: PLDT News Center,

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