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Adidas rewards its medal-winning Olympians with 3D-printed Winners Shoe

Last year, Adidas began showing the potential of the technology with concepts like Futurecraft 3D, a running shoe made partially out of 3D-printed materials. And now the company's taking that one step further: it created a ready-to-wear pair for its sponsored athletes at the 2016 Rio Olympics. As its name suggests, though, the "3D-printed Winners Shoe" will be limited to those who win a medal in Brazil.

The brand are giving a select group of its medal-winning athletes at Rio 2016 – potentially including the likes of Jessica Ennis-Hill, Laura Trott and Sonny Bill Williams – a tailor-made pair of 3D printed running shoes, the first that the brand have ever made.

The sneaker consists of an engineered 3D web structure with dense zones in high force areas, and a 3D printed heel counter, which brings 3D printing into the upper of the shoe – the technology means that Adidas haven't needed to go through the usual process of gluing or stitching.

Unlike the Futurecraft 3D silhouette from a few months ago, this one features a black Primeknit upper and 3D-printed midsole. The heel counter is also 3D-printed, something we hadn't seen before. By integrating the heel counter into the midsole, Adidas says it was able to avoid the usual process of glueing or stitching in parts of the design. Most importantly, an Adidas spokesperson tells Engadget that the 3D-printed Winners Shoe has been fully tested and is approved for running in. Yes, you can wear them without worrying that they'll break before taking any steps.

Adidas hasn't shared details on a consumer model yet..

source: Engadget

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