Google AdSense will soon ban fake news sites from using its ad network
Google announced that its advertising tools will soon be closed to websites that promote fake news, a policy that could cut off revenue streams for publications that peddle hoaxes on platforms like Facebook. The decision comes at a critical time for the tech industry, whose key players have come under fire for not taking neccesary steps to prevent fake news from proliferating across the web during the 2016 US election. It’s thought that, given the viral aspects of fake news, social networks and search engines were gamed by partisan bad actors intending to influence the outcome of the race.
A Google spokesperson said in a statement given to Retuers.
"Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the web property,"
This policy includes fake news sites, the spokesperson confirmed. Google already prevents its AdSense program from being used by sites that promote violent videos and imagery, pornography, and hate speech.